Naomi Campbell: Cadbury refuse to apologise over ad campaign
The chocolate giant Cadbury’s - owned by Kraft - today refused to acknowledge that their present ad campaign that promotes a chocolate bar as a diva, with the strap line ‘Move over Naomi there is a new diva in town’, is offensive to Black women. The Naomi in question is the super model Naomi Campbell.
Cadbury’s executives fail to see that it is both insulting to Naomi Campbell and Black women to be likened to a chocolate bar.
Simon Woolley of Operation Black Vote stated;
"Racism in the playground starts with white children calling Black children ‘chocolate bar’. At best this is insensitive and at worst Cadbury’s utter disregard for a community's feelings. Their white euro-centric joke is not funny to Black people."
Valerie Campbell, Naomi’s mother stated;
"I’m deeply upset by this racist advert. Do these people think they can insult Black people and we just take it. This is the 21st century not the 1950's. Shame on Cadbury's.
Lee jasper of BARAC stated;
"Does the chocolate giant Cadbury believe that the First Lady Michelle Obama would like to see Black women being described as chocolate? No, thought not. The same goes for the vast majority of Black men and woman in this country and the USA."
OBV have called for a full apology and an immediate withdrawal of the advertising campaign.