‘All for nothing?’: Use your voice and vote on Thursday 6 May



  • Biggest UK wide elections outside of a General election tomorrow
  • Thursday 6 May 2021 sees the first major vote in the UK since George Floyd’s murder

Wednesday 5 May: Tomorrow sees elections UK wide. Lord Simon Woolley, the founder and director of Operation Black Vote,is actively encouraging underrepresented communities across the country to use their voice and their vote at the ballot box. His plea comes after a year of tragedy across the world and the emergence of a new generation of anti-racism rallies and voices.

The campaign first focused on the importance of voter registration, and now asks that people go out and vote tomorrow on polling day. By not exercising the power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.

The 6 May 2021 elections gives people across England the chance to vote for their local government, local mayors and referendums, have a say in Police and Crime Commissioner elections and most significantly, vote for the Major of London and London Assembly. These hold important and powerful roles – from being responsible for issues that affect all their constituents including job inequality, policy, housing, immigration and racial discrimination. Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.

Lord Simon Woolley said: “Voting absolutely makes a difference. Look no further than what occurred last November in the US. The voters voted for an end to racial division, and for racial equality for all communities. We’ve seen people here protest for change. The most radical political act you can do is to use your voice, and vote.”

“Since Covid-19 and the death of George Floyd millions of have protested for change, systemic change that will tear down barriers and unleash talent, particularly for young men and women and those from Black Asian minority ethnic backgrounds. The crucial way we can create the change we desperately want to see, is through voting. It is a small individual action, that can have a huge collective impact.”

Operation Black Vote has been dedicated to encouraging political and civic engagement by black and ethnic minorities and tackling all forms of racism for the past 20 years. As part of Lord Woolley’s ongoing commitment and activity to encourage and inspire more people from BAME backgrounds to vote, Saatchi & Saatchi has created the advert 'All for nothing'. The creative idea brings to life the spirit of 2020 and 2021, raising the importance of communities continuing to speak (and vote) and appears on Instagram @opblackvote and Facebook.com/OperationBlackVote.


A call to action...

For nearly 25 years OBV have fought to ensure Black and minority ethnic participation and representation in civic society. Efforts in continuing to do so though, relies on your help. That way we can continue this fight for greater race equality. What would give us a tremendous boost is if today, you made that small donation yourselves, but even more importantly if you encouraged others to do likewise.