OBV force Spanish multinational to pull racist ad


In the last hour, OBV have learned that Spanish multinational insurance company, Groupama, which has a subsidiary here in the UK, has pulled one of its adverts currently showing in Spain that depicts Black people, in a jungle scenario as stupid, backward, animalistic homosexuals.

Sadly, however, the group go on to say,

“Groupama Seguros does not consider that this advert contains either offensive nor any discriminatory content.”

The advert which stars Liverpool and Spanish international goalkeeper Pepe Reina, plays on his surname Reina-which is translated to Queen in English. In the ad the blackened up chief chooses Reina, the Queen, as his partner in a lustful manner.


OBV’s Director Simon Woolley said,

“I’m shocked on so many levels. Firstly, how would the Spanish feel if the English stereotyped Spanish people as backward, stupid, and animalistic homosexuals? Secondly, what does this say about Pepe Reina? The Liverpool goalkeeper has lived and worked in the UK for nearly a decade, does he think it’s ok characterise Black people this way? Does he think his Black team mates will laugh at his joke?”

Given that Liverpool football club is trying to move forward from the Suarez affair, it is a shame that another one of their players has caused offence, by appearing in an advert that seems to come from a bygone era. Those who are old enough might remember those despicable Benson and Hedges Silk Cut Zulu ads of the 1970’s.

Archived Comments

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A concern

The earlier piece and this one reads to me as homophobic.

I would welcome clarification of OBV's stance. I myself am 100% LGBT friendly and have been passionate about championing gay rights all my life.

Grow up

Are you for real..I thought black people were supposed to be tough. Lately I've seen that's definitely not the case.. Anyways when black people were taken from Africa that in the advert is how they were..

A concern

'The earlier piece and this one reads to me as homophobic.

I would welcome clarification of OBV's stance'.

The ad crudely stereotypes the 'African homosexual King' drooling, impatient to sexually pounce on his 'Queen'.

The ad is wrong on so man levels.